The Foundation pursues environmental sustainability which involves making decisions and taking action that are in the interests of protecting the natural world, with particular emphasis on preserving the capability of the environment to support human life.

To date, some of our initiatives and accomplishments under this pillar include:

  • Tree planting – over 70,000 trees have been planted to date by the Foundation, including the planting of fruit trees at various schools in partnership with Fruity School Africa
  • County Clean up Campaigns – Clean-up events in 13 counties
  • Green Energy – Installation of solar lighting on over 500,000ha of Optiven housing developments

Under this pillar, the Foundation recently established the Go Green Na Optiven 2021 (#GGA 2021) initiative. This initiative seeks to highlight, promote and encourage best practices in environmental sustainability linked to the UN Sustainable Development Goals (SDGs).

The program ran free nominations open to anyone from the public. The process attracted over 2,500 interests which culminated in over 1,500 nominations in 27 various categories that included  recycling, innovation, agriculture, construction and manufacturing among others. The inaugural Go Green Awards is scheduled to be held on 11th of December 2021 under the theme, “Greening our Planet for a Better Future!


  • Go Green And Rotary Partner For Masii Greening – The Go Green Initiative by Optiven partnered with the Rotary Club to celebrate the World Environment Day 2021 with the objective to restore and protect our ecosystems in the years leading to vision 2030. The 2021 theme is ‘ecosystem restoration’ and the focus is resetting our relationship with nature. It will also mark the formal launch of the UN Decade on Ecosystem Restoration 2021 – 2030.
  • Go Green Awards 2021 1ST Edition – Optiven Foundation launched Go Green an Optiven 2021 which seeks to highlight, promote and encourage best practices in Environmental Sustainability. The practices to be considered are linked to the UN Sustainable Developmental Goals. The theme for the award is Greening our planet for a better future. The awards aimed at focusing on 6 essential Sustainable Development Goals (SDGs), and seeks to honour and recognize those who have been friends of the planet. Nominations were done on the website